The Cure for Common Content™
Marketing and selling highly complex B2B solutions is hard work. Doing so via the written word is even harder. It takes years to hone your craft. An uncommon ability to distinguish useless jargon from relevant messages. And the guts to do right by your readers–and your clients–when subject matter experts insist that all seventeen adjectives are required to describe their product.
Frankly, there are much easier ways to earn a living.
That’s why it’s so hard to find great writers who understand your customers' problems, and have the ability to learn your solutions quickly. The best ones are already working.
So, how can we claim we are really good at what we do and be available to work for you at a fair price?
Because we’re not an agency or a pay-by-the-word content mill designed to get rich on the backs of others. We are a consortium of freelance B2B Writers who work together to:
Ensure the integrity of our chosen profession
Provide real value to our clients while being compensated fairly for that service
Amplify our marketing reach and digital footprint
Load balance, so we never have to say no to work we find interesting
AN UNCOMMON BUSINESS MODEL TO ATTRACT UNCOMMON TALENT
When writers join B2B Writers, they no longer have to say no to projects because they think they’re overbooked. We have the bench strength to help them offload projects they can’t handle, and projects from great clients to help fill gaps in their schedule.
Best of all, they get paid a percentage on work performed for their clients by other writers. At B2B Writers, we have each other’s backs. And the backs of our clients. It’s an uncommon business model to attract uncommon talent.
We’re B2B Writers. The cure for common content™
Freelancer writers, even the best of them, have projects that fall through. Strategies change. Budgets get cut. When you’re good, you're booked. So you often have to say no to interesting projects.
When projects evaporate, gaps in your writing schedule open up. These are billable hours that are lost for no other reason than you care about the integrity and quality of your work. And you allocated the hours required to craft brilliant copy and provide real value to your client.