The cure for common content
Marketing and selling highly complex B2B solutions is hard work.
Doing so via the written word is even harder. It takes years to hone your craft and an uncommon ability to distinguish useless jargon from relevant messages. Not to mention the guts to do right by your readers—and your clients—when some stakeholders insist that all seventeen adjectives are required to describe their product.
Frankly, there are much easier ways to earn a living.
That’s why it’s so hard to find great writers who understand your customers' problems, and have the ability to learn your solutions quickly. There's not a lot of them to begin with and the best ones are already working.
So, how can we claim we are really good at what we do and be available to work for you at a fair price? Because we’re not an agency or a pay-next-to-nothing content mill designed to get rich on the backs of others.
An extension of your team
We work closely with you to ensure that the message is accurate, on-brief, clear, and conscise.
A results-driven philosophy
Our motto is "conversion first!" B2B content should be developed with ROI always front of mind.
How we attract the best writers in the business
When writers join B2B Writers, they no longer have to say no to projects because they think they’re overbooked. We have the bench strength to help them offload projects they can’t handle, and projects from great clients to help fill gaps in their schedule.
Best of all, they get paid a percentage on work performed for their clients by other writers. At B2B Writers, we have each other’s backs. And the backs of our clients. It’s an uncommon business model to attract uncommon talent.
The team at B2B Writers works together to:
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Ensure the integrity of our chosen profession
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Provide real value to our clients while being compensated fairly for that service
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Amplify our marketing reach and digital footprint
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Load balance, so we never have to say no to work we find interesting
Regardless of the type or quantity of marketing and sales content you need to create, we have the perfect writer, editor, or content team to work with you—without the ridiculous mark-up you get with agencies. You see, these are friends and trusted colleagues. And we’re all in this together.
So, what do you say? Ready to help us tell your story?
Who is David Ball?
Our founder and CEO David Ball is a content strategist, copywriter, and editor with 35 years of experience in the networking and communications industry. He's also a screenwriter and a lifelong student of storytelling.
David was the editor-in-chief of Cisco’s Packet Magazine. His team at Cisco provided valuable information to help IT decision makers do their jobs, long before it was called content marketing. It was 120-page marketing vehicle that customers and prospects were willing to pay for. Why? Because they established a deep understanding of their information needs, and zealously guarded the editorial integrity of the magazine. They were authentic in their mission. And they sold a lot of switches and routers in the process.
Later, David led Cisco’s sales enablement content and creative services team. As a content marketer in a sales enablement role, he had the good fortune to learn early on that a buyer’s digital journey must continue seamlessly with the conversations they have with their sales reps. So while his job was to simplify brand language and increase the effectiveness of traditional sales collateral, he also designed full-funnel content frameworks, evangelized the concepts of smarketing and social seaaalling, and built an organization capable of creating everything from blogs and infographics to sales playbooks and datasheets. And everything in between.
Our secret sauce isn't actually a secret
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A tailored approach with a focus on high-tech audiences
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Transparent communication and reporting
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Measurable impact tied to your business goals
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High-quality, deeply technical content creation
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Expertise in fundamentals and emerging trends
We're not quite like the others.
B2B Writers is a team of experienced humans who excel at our craft. This is not a pennies-per-word content mill, nor a ChatGPT clearinghouse for endless paragraphs of tech jargon. We're the real deal, and we believe in what we do.