Sales Enablement That Turns Insight into Impact
When your sales team has the right content at their fingertips, they can close deals faster and more confidently. Sales enablement isn’t just about handing over a brochure—it’s about empowering your team with relevant, high-impact assets that align with the buyer’s journey and address real questions in real time.
We work with marketing and sales leaders to identify key friction points in your sales process, then create content that helps remove them—from battlecards and one-pagers to case studies, pitch decks, and product walkthroughs. Everything is tailored to support meaningful conversations, reinforce trust, and keep prospects moving forward.
Our enablement strategies are rooted in your go-to-market goals and crafted to work across channels, personas, and stages of the funnel. The result? Better alignment, better conversations, and better close rates.
Sales Enablement That Turns Insight into Impact
When your sales team has the right content at their fingertips, they can close deals faster and more confidently. Sales enablement isn’t just about handing over a brochure—it’s about empowering your team with relevant, high-impact assets that align with the buyer’s journey and address real questions in real time.
We work with marketing and sales leaders to identify key friction points in your sales process, then create content that helps remove them—from battlecards and one-pagers to case studies, pitch decks, and product walkthroughs. Everything is tailored to support meaningful conversations, reinforce trust, and keep prospects moving forward.
Our enablement strategies are rooted in your go-to-market goals and crafted to work across channels, personas, and stages of the funnel. The result? Better alignment, better conversations, and better close rates.
Some of our favorite enablement tools
Playbooks
A sales or marketing playbook is a strategic document that outlines best practices, messaging, and step-by-step guidelines for engaging with prospects and customers. It equips teams with proven frameworks, key talking points, and response strategies to handle common objections, streamline communication, and align efforts across sales, marketing, and customer success teams. Playbooks help standardize workflows and improve efficiency while ensuring a consistent brand voice in interactions.
Cheat Sheets
Cheat sheets are condensed, easy-to-reference documents that provide quick insights into essential product details, competitor comparisons, objection handling, and key value propositions. They help sales teams access critical information at a glance, ensuring they can confidently address customer inquiries without extensive research. Cheat sheets are designed for rapid recall and are often used as desk references or digital quick guides.
Training Videos
Training videos provide sales and marketing teams with structured, visual learning content to enhance their knowledge of products, sales techniques, and industry trends. These videos can cover a range of topics, from onboarding new hires to mastering advanced selling strategies. Engaging and easy to digest, training videos help reinforce learning through real-world scenarios and role-playing exercises.
Sales Scripts
Sales scripts are pre-written conversational guides that help sales representatives navigate customer interactions with confidence and consistency. These scripts outline key messaging, recommended phrasing, and objection-handling techniques to ensure alignment with brand positioning. While not meant to be read verbatim, they serve as a foundation for reps to personalize their approach while staying on message.
Email Templates
Email templates provide pre-written structures for common sales and marketing communications, such as outreach emails, follow-ups, and proposal submissions. These templates help teams maintain brand consistency, improve efficiency, and ensure best practices in messaging. Customizable and scalable, email templates enable reps to engage prospects effectively while saving time on drafting personalized emails.
Battlecards
Battlecards are competitive intelligence tools designed to help sales representatives position their offerings effectively against competitors. They include side-by-side feature comparisons, pricing insights, objection-handling tactics, and key differentiators to highlight advantages. Battlecards empower sales teams to anticipate competitor strategies, counter objections proactively, and tailor their messaging to win deals.
Align Marketing and Sales Around What Works
Sales enablement is where strategy meets execution. By connecting your marketing efforts with your sales conversations, you ensure consistency in messaging and momentum across the funnel. We help unify your teams around the same goals—arming sales with tools that extend the value of your content and speak directly to what buyers care about.
Whether it’s shortening sales cycles, increasing win rates, or enabling reps to sell more effectively, great enablement content can be a game-changer. And when your content starts working with your sales team, not just for them, everything clicks into place.
Buyer-Focused Messaging
We craft sales assets that speak directly to your customers’ needs, pain points, and priorities.
Content That Closes Gaps
From first touch to final sign-off, we identify and fill the messaging gaps that slow down deals.
Built for Sales Teams
We design enablement materials that are easy to use, quick to customize, and proven to perform in the field.
Like many startups, our website was not originally optimized for SEO. Since working with the team at B2B Writers, organic traffic has grown XX% and our conversions are up by an incredible 60%!
– Julie Barry, Vice President, Global Brand and Growth Marketing, Wasabi Technologies
Let’s give your sales team the advantage they’ve been missing.
With the right enablement content, your team can stop reinventing the wheel—and start closing more deals. We combine messaging strategy, content creation, and real-world sales insight to build assets that support every conversation. Let’s turn your expertise into your sales team’s secret weapon.
Flexible pricing models
Ad-Hoc
Per-project pricing based on asset type and required turnaround time. Ideal for one-off projects or to try us out.
Package Pricing
Quarterly PO for service(s) with agreed-upon goals. Perfect for ongoing initiatives such as thought leadership and blog writing.
Retainer
Monthly retainer to ensure resource availability across any number of projects. Ideal for dynamic organizations with shifting priorities.