5 tips from Hollywood for telling better customer stories
Storytelling is just a tool. A good tool. But so is a hammer, until you need to drill a hole.
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David Ball
3 min
If you're in marketing, you're in sales enablement
Sellers are not the only benefactors of better alignment between sales and marketing (smarketing).
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David Ball
3 min
You're not a storyteller. You're a marketer.
Do you know what the Twilight movies, Fast and Furious 5, and Jurassic World have in common? (If you say good storytelling, the ghosts of Ar
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David Ball
4 min
Authenticity and the Golden Age of B2B Marketing
How can we marketers truly be authentic when our not-so-secret mission really is, now and forever, about making a buck?
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