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    5 tips from Hollywood for telling better customer stories
    David Ball
    • 4 min

    5 tips from Hollywood for telling better customer stories

    Storytelling is just a tool. A good tool. But so is a hammer, until you need to drill a hole.
    37 views0 comments
    Authenticity and the Golden Age of B2B Marketing
    David Ball
    • 4 min

    Authenticity and the Golden Age of B2B Marketing

    How can we marketers truly be authentic when our not-so-secret mission really is, now and forever, about making a buck?
    26 views0 comments
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