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    5 tips from Hollywood for telling better customer stories
    David Ball
    • 4 min

    5 tips from Hollywood for telling better customer stories

    Storytelling is just a tool. A good tool. But so is a hammer, until you need to drill a hole.
    37 views0 comments
    If you're in marketing, you're in sales enablement
    David Ball
    • 3 min

    If you're in marketing, you're in sales enablement

    Sellers are not the only benefactors of better alignment between sales and marketing (smarketing).
    26 views0 comments
    Authenticity and the Golden Age of B2B Marketing
    David Ball
    • 4 min

    Authenticity and the Golden Age of B2B Marketing

    How can we marketers truly be authentic when our not-so-secret mission really is, now and forever, about making a buck?
    26 views0 comments
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