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David Ball
4 min read
5 tips from Hollywood for telling better customer stories
Storytelling is just a tool. A good tool. But so is a hammer, until you need to drill a hole.
134 views1 comment


David Ball
3 min read
If you're in marketing, you're in sales enablement
Sellers are not the only benefactors of better alignment between sales and marketing (smarketing).
70 views0 comments


David Ball
4 min read
Authenticity and the Golden Age of B2B Marketing
How can we marketers truly be authentic when our not-so-secret mission really is, now and forever, about making a buck?
108 views0 comments
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