INSURANCE AND INSURTECH

marketing content and copywriting services

BREAK THROUGH THE NOISE IN

THE INSURANCE TECHNOLOLGY INDUSTRY

Insurtech is an $11 billion dollar sector (2021 estimate) that is projected to grow almost 50% annually through 2028. Data automation and engineered solutions leveraging cutting-edge technologies from AI/machine learning to IoT to blockchain are reimagining every aspect of the 350-year-old insurance industry at a breakneck pace.

 

But innovation alone isn't enough to win in this fast-growing, competitive market. To compete and win, your brand needs to break through the clutter so that your messaging and unique value proposition can be seen and heard by the right people at the right time. That means developing content that will stand out in the crowd.

WE CAN HELP

B2B Writers is the premier sales and marketing content strategy and creation team serving the high-tech industry. Our clients range from disruptive new startups to the biggest names in IT.   

Now we’re bringing our deep bench of vetted and seasoned copywriters, journalists, and editors to the insurance technology industry. 

We not only write daily on the emerging technologies powering insurtech solutions, our team now includes insurance industry content, PR, and social media pros that understand the unique communications challenges and complex regulatory environment of the insurance industry.

Whether you target carriers, agents, wholesalers, brokers, risk managers, reinsurers, or other insurtech vendors, trust B2B Writers to help you stake your claim in this dynamic, rapidly growing market.

THOUGHT LEADERSHIP

  • Articles/blogs

  • Eguides

  • Whitepapers

  • Reports

  • Presentations/keynotes

PR/social media

  • Press releases/media alerts

  • PR campaigns/pitching

  • Social media posts/ messaging kits

web/digital marketing

  • Web/landing pages

  • SEO copywriting

  • Video

  • Infographics

  • SEM/Social ads

leadgen/sales enablement

  • Lead magnets

  • Email drip campaigns

  • Event marketing

  • Sales scripts/emails

  • Case studies

  • Sales collateral

reduce RISK. improve results.

hIRE THE INSURANCE TECHNOLOGY EXPERTS

AT B2B WRITERS.

Technologies

  • A.I./machine learning

  • Blockchain solutions

  • Cloud computing

  • Cybersecurity

  • Data analytics

  • Edge computing

  • Managed services

  • Workflow automation

  • Telematics

  • Wearables and IoT

Categories

  • Agency broker software

  • Bancassurance

  • Claims management

  • Customer care

  • Digital storefronts/engagement

  • Fraud detection and prevention

  • Neoinsurance providers

  • Payment processing

  • Robo advisory

  • Smart contracts

Markets

  • Auto insurance

  • Catastrophe and resilience

  • Health insurance

  • Homeowners insurance

  • Life insurance

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TAKE THE B2B WRITERS

10-Minute

Content Marketing

Self-Assessment

Quickly gauge the effectiveness of your current content marketing program at each critical stage of the buyer's journey.